Some of the key highlights from this year’s report include:
• In the three months to the end of March 2011, just over a quarter
(26.5%) of all radio listening hours were to services delivered over a
digital distribution platform.
• A total of 8.5m radio devices were sold in the 12 months to Q1 2011;
22% included a DAB tuner.
• Ofcom estimates there to be between 66 – 79 million radio sets in
homes (in the form of portables, hi-fis or clock radios) and a further
34 million sets installed in cars and commercial vehicles.
• Among those who do not yet have access to a DAB digital radio set, a
cumulative total of 21% claim that they are ‘likely’ (11%)/’very
likely’ (6%)/’certain’ (4%) to buy a set in the next twelve months.
The full report is available here.