A community radio station based in South Wales is celebrating after a survey revealed that it is number one in its target area.
Pontypridd-based GTFM is by far the top listening choice in and around the town (CF37 postcode area) and shares the ‘top spot’ with BBC Radio 1 across surrounding parts of Rhondda Cynon Taff County Borough, according to independent research.
Meanwhile across GTFM’s wider Rhondda Cynon Taff County FM broadcast area it reaches 28% of all radio listeners in an average week, the same as Radio 1 and ahead of Real Radio and Radio 2 both with 22%; and Capital FM with 19%.
“This is marvellous news for GTFM and a fantastic vote of confidence from local people for our brilliant team of highly professional volunteers and support staff,” said GTFM’s Station Manager, Terry Mann.
“We are often asked for audience figures by prospective advertisers, so we’re enormously grateful to Russell Todd at WCVA for commissioning this survey by Jon Matthews at Funding Eye. We also appreciate the assistance of the local people who took part and media students from Coleg Morgannwg and the University of South Wales who carried out the ‘in-the-street’ interviews, often in freezing conditions during February and March 2013.”