Ofcom has today published its annual Communications Market Report, the most comprehensive study of the UK’s TV, radio, broadband, telecoms and postal industries.
A news release is available.
Headline issues for community radio are as follows:
- Total community radio sector revenue was flat in real terms between 2015 and 2016, although average income per station fell by 5%
- The majority of community radio stations continue to have annual income of less than £50k
- On-air advertising and sponsorship continued to grow in importance as a source of income for the community radio sector
- Stations representing communities of interest had the highest average income in 2016
- Average station expenditure fell by 8% in real terms between 2015 and 2016
- Staff-related costs continue to account for half of the sector’s expenditure
- In 2016 stations serving religious communities of interest had the highest average expenditure; those serving town or rural communities the lowest
- Community radio stations broadcast original content for just over half of the time
Regarding income, at £11.6m, total revenue for the community radio sector was flat in real terms (0.1% YoY decline). However, due to an increase in the number of stations that submitted financial information for 2016 (227, up from 216 in 2015), the average income per station fell by 5% in real terms to £51,251. The median, or mid-point, income level for the 227 stations fell by 3% in real terms to £31,890.